Csequence is a research and communications company delivering scientific educational content to drive medicinal sales. We do this through three functions: Research & Data Analytics, Scientific Content Development, and Communication Solutions.
WHO WE ARE
Our Leadership Team
The heart of Csequence is our people and their passion for improving patients’ lives. Our senior staff members have over 100 years of collective industry tenure including in-house biotech and pharma experience and external vendor support. This gives us unique subject matter and operational insight to assist our clients. Their deep expertise in a wide variety of functional areas results in powerful strategic thinking with a practical, real-world mindset. At the end of the day, we think you’ll feel their passion for delivering tangible results that uniquely impact your success and the patients that you serve.
Sugata Biswas Managing Principal, Co-Founder
Sugata has over 20 year’s of experience in consulting and primary market research in the healthcare sector. In addition to his involvement as part of the senior management team, Sugata is actively involved in the market research group.With extensive experience in managing and conducting all phases of qualitative and quantitative research in his role as a market researcher, Sugata has supported the launch of over eight brands, evaluated potential targets for acquisition and conducted numerous landscape studies. His experience spans across a number of different areas including gastroenterology, HIV, oncology, and supportive care. He has extensive experience working with a wide variety of respondents including KOLs, community physicians, nurses, patients and consumers.
Sugata has a B.A. from University of Chicago (honors in economics), M.S in Economics from Utah State University, and M.B.A. from Yale University.
Laura Smith Managing Principal, Co-Founder
Laura brings extensive knowledge of the pharmaceutical industry and leads patient-focused care at Csequence. Laura’s professional experience includes over 20 years in various roles within the healthcare industry as well as training in the intentional use of plant medicine, a background in community health education, and is a grief recovery specialist. She has a unique educational background with an MBA from Yale University coupled with a MA in Spiritual Psychology from the University of Santa Monica.
Laura co-founded and has been co-leading Cadence Communications & Research, a boutique healthcare firm in the pharmaceutical and biotech industry for over 10 years. Laura previously worked as an Investor Relations officer at Amgen. While there, she also held a variety of finance roles to assist marketing teams to optimize decisions related to clinical investments, lifecycle management, product sales and profitability. Prior to that, she was as Hoffmann-La Roche where she participated in their leadership development program and contributed to Roche Labs supporting product launches, business development deals, pricing and product lifecycle decisions.
Zachary Moore Senior Director, Medical Content
Zach is Senior Director of Medical Content at Csequence and works with the Market Research and Meeting Planning teams. He has over 10 years of experience in market research and meeting planning and brings a multivalent skill set to the team that has been optimized to help clients engage with their internal and external customers with scientific precision and innovative creativity.
Zach has helped pharmaceutical, biotech and novel diagnostic companies create and craft their internal and external communications strategies, both in terms of scientific and medical accuracy but also through clean and concise aesthetic design. His experience spans across a number of different areas and has experience working with a wide variety of individuals including key opinion leaders, community physicians, nurses, patients and consumers. Zach’s undeniable passion for patient lives combined with his deep expertise provide our clients with something catchy.
Zach has a B.S in Biology and a PhD in Pathobiology and Molecular Medicine from the University of Cincinnati.
Emily Anderson Business Development Lead
Emily is the Business Development Lead at Csequence. Additionally, she works closely with the Market Intelligence and research teams. She has over 5 years of experience in healthcare meeting management, market research and 10 years of client relations experience. Her diverse skillset, dedication to exceptional service and deep industry experience make her an invaluable resource for innovative ideas, problem solving, event production and management.
Previously, Emily managed projects for the market research group at Cadence Communications & Research, and lead field operations across a number of different areas including gastroenterology, oncology, rare diseases, diagnostics, pulmonology, billing/coding, psychiatry, addiction medicine and pain management. She has experience working with a wide variety of respondents including patients, community physicians, KOLs nurses and advocates.
Emily has a B.A. from The Evergreen State College.
