LEARN A BIT ABOUT US

About Csequence

Csequence is a communications company delivering scientific educational content to drive medicinal sales. We by offering a Curated Scientific Library, Scientific Content Development, and Communication Resources.

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WHO WE ARE

Our Leadership Team

The heart of Csequence is our people and their passion for improving patients’ lives. Our senior staff members have over 100 years of collective industry tenure including in-house biotech and pharma experience and external vendor support.  This gives us unique subject matter and operational insight to assist our clients. Their deep expertise in a wide variety of functional areas results in powerful strategic thinking with a practical, real-world mindset. At the end of the day, we think you’ll feel their passion for delivering tangible results that uniquely impact your success and the patients that you serve.

Sugata Biswas Managing Principal, Co-Founder

Sugata has over 20 year’s of experience in consulting and primary market research in the healthcare sector. In addition to his involvement as part of the senior management team, Sugata is actively involved in the market research group.With extensive experience in managing and conducting all phases of qualitative and quantitative research in his role as a market researcher, Sugata has supported the launch of over eight brands, evaluated potential targets for acquisition and conducted numerous landscape studies. His experience spans across a number of different areas including gastroenterology, HIV, oncology, and supportive care. He has extensive experience working with a wide variety of respondents including KOLs, community physicians, nurses, patients and consumers.

Sugata has a B.A. from University of Chicago (honors in economics), M.S in Economics from Utah State University, and M.B.A. from Yale University.

Laura Smith Managing Principal, Co-Founder

Laura brings extensive knowledge of the pharmaceutical industry and leads patient-focused care at Csequence. Laura’s professional experience includes over 20 years in various roles within the healthcare industry as well as training in the intentional use of plant medicine, a background in community health education, and is a grief recovery specialist. She has a unique educational background with an MBA from Yale University coupled with a MA in Spiritual Psychology from the University of Santa Monica.

Laura co-founded and has been co-leading Cadence Communications & Research, a boutique healthcare firm in the pharmaceutical and biotech industry for over 10 years. Laura previously worked as an Investor Relations officer at Amgen. While there, she also held a variety of finance roles to assist marketing teams to optimize decisions related to clinical investments, lifecycle management, product sales and profitability. Prior to that, she was as Hoffmann-La Roche where she participated in their leadership development program and contributed to Roche Labs supporting product launches, business development deals, pricing and product lifecycle decisions.

Zachary Moore Senior Director, Medical Content

Zach is Senior Director of Medical Content at Csequence and works with the Market Research and Meeting Planning teams. He has over 10 years of experience in market research and meeting planning and brings a multivalent skill set to the team that has been optimized to help clients engage with their internal and external customers with scientific precision and innovative creativity.

Zach has helped pharmaceutical, biotech and novel diagnostic companies create and craft their internal and external communications strategies, both in terms of scientific and medical accuracy but also through clean and concise aesthetic design. His experience spans across a number of different areas and has experience working with a wide variety of individuals including key opinion leaders, community physicians, nurses, patients and consumers. Zach’s undeniable passion for patient lives combined with his deep expertise provide our clients with something catchy.

Zach has a B.S in Biology and a PhD in Pathobiology and Molecular Medicine from the University of Cincinnati.

Yoel Sitbon

Yoel Sitbon Medical Writer

Yoel is a Medical Writer in the Medical Communications division at Csequence. He is drafting scientific content-related materials, including scripts and slide decks for video production as well as writing the Csequence Weekly Cannabis News. In addition, he writes research blogs on a wide array of scientific topics (e.g., neurodegenerative diseases, opioid dependence…) and records journal club videos with cannabis-oriented research scientists to understand how medical cannabis may be used therapeutically to treat medical conditions.

He has scientific expertise in the fields of neuroscience (neural mechanisms behind drug addiction), molecular & cellular pharmacology (molecular mechanisms behind mutations induced cardiovascular diseases), and more recently, oncology/hematology.
Yoel has over six years of scientific writing experience, as evidenced by 8 peer-reviewed publications in scientific journals. He is an effective oral communicator having presented his PhD thesis work at many biomedical conferences nationally. He was the travel award recipient at the Biophysical Society Meeting in San Diego in February 2020, in which he was selected as a speaker in the cardiac muscle regulation platform. He was also nominated for the outstanding research assistant award in April 2020 at the University of Miami, Miller School of Medicine. He also had strong project and time management, conflict resolution, and continuous mentorship and leadership experience.

Yoel obtained a Bachelor of Science in Neuroscience at the University of California, Los Angeles in 2013 and a Ph.D. in Molecular & Cellular Pharmacology at the University of Miami, Miller School of Medicine in 2021.

Emily Anderson Director of Business Development

Emily is the Business Development Lead at Csequence. Additionally, she works closely with the content development team. She has over 7 years of experience in healthcare meeting management, market research and 12 years of client relations experience. Her diverse skillset, dedication to exceptional service and deep industry experience make her an invaluable resource for innovative ideas, problem solving, event production and management.

Previously, Emily managed projects for the market research group at Cadence Communications & Research, and lead field operations across a number of different areas including gastroenterology, oncology, rare diseases, diagnostics, pulmonology, billing/coding, psychiatry, addiction medicine and pain management. She has experience working with a wide variety of respondents including patients, community physicians, KOLs nurses and advocates.

Emily has a B.A. from The Evergreen State College.

Stephanie Miller Director of Business Operations

Stephanie leads the operations for Csequence. She is a Six Sigma Green Belt and certified in the Toyota Production Management System. She has captained change initiatives for Toyota, GE Capital, Warner Brothers and Disney. Stephanie has also worked in healthcare specializing in marketing and research in the areas of cardiology, oncology and inflammation. While at Amgen she developed and implemented the inaugural Amgen corporate brand and launched the Amgen Tour of California.

Previously, Stephanie worked for Fortune 500 companies including Toyota Motor Sales, Mattel, Sony, and The Walt Disney Company. She also spent several years working for Madison Avenue giants Olgilvy & Mather, J. Walter Thomspon and McCann-Erickson.

Stephanie has a B.S. from University of California, Davis and completed additional studies at the University of Edinburgh, Scotland.

HOW WE THINK

Our Philosophy

At the heart of what we do at Csequence is a hand-in-hand discovery process through which we can help you make better decisions, increase the odds of success, and ensure that every piece of available market intelligence is uncovered. Our underlying motivation is to help you reach more patients and improve their lives. We gain satisfaction and purpose through your success.

The engine that drives this process is a multi-disciplinary team composed of experts in research methodology, clinical medicine, medical communications, marketing, and data analysis. For each engagement, our clients can expect a highly trained team, flawless execution, and meaningful results. Our client-focused approach also allows significant flexibility in terms of methodology, output and value. Our approach is always tailored to your needs and success is our only interest. We treat every client as if they were our first. We want you to feel that your project is our only focus. Our pricing is reasonable and our models flexible for each project. We are not restricted to meeting specific profit margins or sales quotas. Our intent is to work with our client on all facets of the engagement, including budget.