OUR DIVISIONS

Market Research & Analytics

Market insight can drive intelligent decisions that ultimately affect the overall health of your business.  However, insight isn’t about throwing numbers on a wall and seeing what sticks.  It’s about intelligently designing studies that get to the heart of the matter.  Our approach has always been to work with our client’s time and budget constraints which is why we offer customized qualitative and quantitative studies as well as syndicated reports.

SUGATA BISWAS
Managing Principal

Qualitative Research

1-on-1 interviews, dyads, triads, focus groups



Quantitative Research

Statistically robust internet surveys with a large sample size



Syndicated Reports

Csequence sponsored studies



Market research can be a powerful tool in helping to understand complex situations, identify proper courses of action and prepare for whatever is coming next. Unfortunately, like any other tool, if not used properly, it can cost time, money and (most damagingly) be misleading. The cannabis derived medicine (CDM) market is a dynamic environment involving not only manufacturers and consumers, but also governmental agencies and shifting societal beliefs regarding the beneficial attributes of the plant. The ever-changing nature of this market necessitates the use of market research to help make well-informed decisions.
Csequence is in a unique position to leverage our extensive background in healthcare to properly collect, analyze and interpret market data. We have talked to hundreds of physicians, nurses, office practice managers, regulators, and patients. We understand healthcare and we can use that understanding to help you make the best possible decision for yourself.

Csequence offers a variety of options depending on our client’s need, time constraints and budget.

MARKET RESEARCH SERVICES

Qualitative Research

Qualitative research is best utilized when study objectives require a discussion with respondents These discussions can happen one-on-one, dyads, triads and focus groups. This highly flexible approach allows for a wide range of topics to discussed and explored. The real nuggets come in the space between the questions.

A customized qualitative study is tailor made to fit the needs of a specific client in terms of study objectives, sampling, analytical plan and timing. These studies are sponsored directly by the client and they own the data. Csequence is prohibited from using or sharing the data with anyone else. Each study is individually priced. The final cost can depend heavily on sample size, timing, type of respondent being interviewed, screening criteria, length of interview and analytical plan.

MARKET RESEARCH SERVICES

Quantitative Research

Quantitative research is used when study results need to be projected onto the population as a whole. Large sample sizes, precisely worded surveys and rock solid analytical plans are absolutely necessary for the success of any quantitative studies.

A customized quantitative study is tailor made to fit the needs of a specific client in terms of study objectives, sampling, analytical plan and timing. These studies are sponsored directly by the client and they own the data. Csequence is prohibited from using or sharing the data with anyone else. Each study is individually priced. The final cost can depend heavily on sample size, timing, type of respondent being surveyed, screening criteria, length of survey and analytical plan.

MARKET RESEARCH SERVICES

Syndicated Reports

Syndicated reports have traditionally been offered as stand alone reports without much opportunity for customization. Csequence syndicate reports are different in that for a small fee, a client may add questions to an upcoming survey. Other purchasers of the report will neither see the resulting data nor be aware that the question was asked. The flexibility of this approach is ideal for those who are working under aggressive budget constraints.

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